Blog Entry
Get a Free Lunch at ASU Campus – and a Chance to Win a Brand New Civic Si!
April 19, 2011 by HondaExperience, under Events, Honda Models, Promotions.
Honda just announced that it has launched the Civic “Study Break” social marketing tour, a chance for college students to explore the all-new 2012 Honda Civic models up close and personal. The tour kicks off April 21 at the Arizona State University campus.
“The goal of the Civic ‘Study Break’ tour is to engage with young buyers and introduce them to the all-new Civic,” said Tom Peyton, brand manager at American Honda Motor Co., Inc. “It offers a unique and fun way for students to learn about the Civic’s new interactive technologies and personalization features.”
Students will have the opportunity to explore various Civic models and receive a free lunch by texting special codes found on the vehicles. They can also register at www.civicstudybreak.com for the chance to win a 2012 Honda Civic Si Coupe.
The Civic “Study Break” tour will continue on to five other universities through May 12, 2011. Tour stops include:
University of Arizona (April 28)
University of Southern California (May 3)
University of California, Los Angeles (May 5)
Stanford University (May 10)
University of California, Berkeley (May 12)
The all-new 2012 Honda Civic is set to go on sale sometime this spring. In the meantime, check out the 2011 Civic lineup at SanTan Honda.
